Dig In To Deliciousness

Fave Foods. More Protein.

Healthy Habits, Dished Daily.

4X

Protein of Ground Beef

4X

Fibre of Ground Beef

0

Bad Stuff

Never Get Bored

Life Changing Flavours, 21-60g Protein - Dinner Just Got Exciting. Every. Single. Night.

Plant Based

Gluten Free

Low Carb

Prebiotic

Whole Food Ingredients

0g Sugar

Non Gmo

Soy Free

No Artifiicial Anything

No Preservatives

Whole 30

Free From Top 7 Allergens

High Protein Meals. That Are Dirty Good.

Our whole foods are grown in the dirt on the farm. And they nourish you and the planet. Sustainable. Regenerative. We call it Dirty Good.

Ok, So What Is This?

It's your healthy daily dish!  Crush mealtime with our all-natural, mega-nourishing, super sustainable, high-protein Canadian Crumblz! Quick, easy and ultimate in convenience. Just add water, soak and dig in. Or mix 'em into rice, wraps, pasta, salad, stirfries, pizza or bowlz — boom, dinner’s done, and, it's supperlicious!

Rooted In Dirty Goodness!

GOOD FOR YOU

Free from: soy, gluten, nuts, GMOs, cholesterol, dairy, preservatives. Natural prebiotic for good gut health. Low in fat & carbs, high in protein, antioxidants, and essential nutrients. Healthy as heck and reads like a multivitamin label!

GOOD FOR ANIMALS

100% plant-based - enjoyed by carnivores, sexi flexis, vegans, non-vegans and anyone in between.

GOOD FOR THE PLANET

Our all star ingredient - regenerative pulse peas have a very low carbon footprint. They use less water, land, resources, reduce carbon emissions, fight food waste, combat climate change & leave the soil healthier.

Happy Customers

⭐⭐⭐⭐⭐

I just made my first package, cowgirl steak.. and I cannot get over the texture AND flavor!! I am so blown away, thank you so much for creating this soy free protein product 🙌🤩

Caitlin P.

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Well then! Seems we have a hit with Magic Eats! Our staff are big fans!

The high protein combined with the low sodium level are big factors.

Martin W.

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I bought four bags Friday and tried the taco one tonight! Wow I am impressed 😯 Going back to Peppers to get more! 👏🏼

Becky R.

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I just wanted to say I loved the breggfast scramble!

Salina S.

⭐⭐⭐⭐⭐

Getting spicing right is the key to a good re-hydrated pea protein meal. You have nailed it. It is simple and easy to make happen. It also fits well with our outdoors lifestyle - camping, backpacking, kayaking, climbing and mountaineering.

Williams M.